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Search Engine Optimization (on-page off-page SEO)
A thorough assessment of the use of words on your site, compared with the sites of your competitors provides information about how search engines will index your content. As the search engines try to find the most relevant results for a particular search, they evaluate the amount of content that exists on a page and the number of times the requested keyword phrase is used. Every engine algorithm places a different relevance on percentage of keywords to text, keywords in links, and so on. Orbital Marketing optimizes to the engines that will supply your site with the most targeted traffic for your keyword phrase search. We take the time to analyze what works best for your business to earn your site the highest ranking it can achieve with major search engines.
Our Strategies
- - Link Building Programs
- - Meta Tag Creation
- - Directory Submissions
- - Site Map Creation
- - Competitive Analysis
- - Keyword Analysis
- - Page Optimization
- - Press Releases
- - Copywriting
We customize our SEO solutions based on the results of our findings in the all important research step. Once completed, we take the results of the research to custom design an execution plan and schedule which can involve any and all combinations of our main sub-specialties:
- Client Consultation & Consulting
- Keyword Research
- Competitive Research
- On-Site Optimization - reformulation and reconfiguration of all of the "internals" of the site and each of the web pages within the site with the objective of making them "search-engine friendly."
- Off-Site Optimization - the creation and deployment of unique, highly relevant and targeted content published throughout the web, each with a direct one-way arrow pointing to complementary content located within your website.
- Content - both on-site and off-site optimization is dependent on the steady stream of fresh, unique and relevant content.
- Copywriting - while some clients have copywriting capabilities in-house, Orbital Marketing offers this service for those who do not have the human resources to consistently produce the content needed for successful SEO. SEO Copywriting is a delicate assignment. The text throughout the site must be well written in a very specific manner for search engines while also catering to your visitors and focusing on good conversion rates.
- Indexing - submissions to online directories to gain additional one way links to the website.
- Sitemap Submissions - to all major search engines to insure that spiders have access to all of the content on your site. Continuing this process is critical as new, fresh content is added regularly.
- Social Networking - yet another increasingly important factor in generating traffic and one way links pointing directly into your website.
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